Ghost is designed for ambitious, professional publishers who want to actively build a business around their content. That's who it works best for.
The entire platform can be modified and customised to suit your needs. It's very powerful, but does require some knowledge of code. Ghost is not necessarily a good platform for beginners or people who just want a simple personal blog.
It's possible to work with all your favourite tools and apps with hundreds of integrations to speed up your workflows, connect email lists, build communities and much more.